We have a model of change. Evolution.
We collect evidence from Twitter of those who share a common issue. We do it daily. Volunteers are working away in their lunch breaks and all hours of the day.
Upload to YouTube. Inject some personality into it. Watch others. Some definitely do look a bit mad. It makes you feel better.
Decision makers are key and so we focus on influencing the key decision maker. You often don't know who the CEO is. It gets sent every week and you get sent updates on progress.
Get noticed and raise awareness. Having some fun. Silliness with a point.